In the rapidly evolving world of Information Technology (IT), effective communication is a key success factor in your IT business or career. With a majority of jobs now requiring proficiency in public speaking, it is a skill that IT execs and IT pros can’t afford to ignore. Developing the skills needed to provide excellent public speeches can help you stand out in your field, boost your confidence, expand your network, and even change the world. This comprehensive guide will cover the intricacies of public speaking, offering insights and practical tips to help you communicate confidently and clearly.
Embracing the Art of Public Speaking
Public speaking is the art of delivering a speech or presentation to a live audience. This could be in the context of a business presentation, a technical seminar, or even an informal team meeting. The main aim of public speaking is to inform, persuade, or entertain. You may be speaking to a larger audience of thousands, but it’s more likely that you’ll be speaking to a smaller, more intimate group.
The Importance of Public Speaking in IT
Whether you’re a CIO, an IT manager, a network administrator, or a front-line technician, public speaking can often be overlooked, with the focus generally being technical prowess. However, in reality, being an effective communicator can significantly enhance your professional standing. Here’s why public speaking is so crucial:
- Professional Visibility: Public speaking helps differentiate you from your peers and can make you more noticeable in a crowded field. It helps demonstrate your skills and personality, opening up new opportunities.
- Confidence Boost: Overcoming the challenge of public speaking can significantly boost your self-confidence. Each hurdle you cross reinforces your abilities, helping you grow personally and professionally.
- Professional Network Expansion: Participating in seminars, conferences, and other public events as a speaker can help expand your professional network. It provides opportunities to connect with like-minded professionals and industry leaders.
- Personal Development: Public speaking pushes you out of your comfort zone, encouraging personal growth. It allows for reflection and self-improvement, enhancing both your professional capabilities and your personal qualities.
- Influence and Impact: Effective public speaking allows you to share ideas and insights. It enables you to influence others and make a difference in your field.
Choosing the Right Topic
Picking the right topic is crucial to the success of a public speaker. It might seem obvious, but choosing a topic that resonates with you and your audience can be challenging. Here’s how to select the perfect topic:
- Speak from the Heart: Choose a topic you are genuinely passionate about. Your enthusiasm will shine through in your presentation, making it more engaging and impactful.
- Specialize: It’s essential to focus on a single subject. Think about the one message you want the audience to take from your speech. Trying to cover too many areas can dilute your message and confuse your audience. Focus on a single big idea in your speech. Use stories and sub-ideas to support the big idea.
- Stay within Your Comfort Zone: While it’s good to push your boundaries, staying within your area of expertise is also essential. Being transparent about your skills will help you deliver a more confident, credible presentation.
- Know Your Audience: Understanding your audience’s needs and interests is crucial for a successful presentation. Tailor your message to resonate with your audience, making your presentation more effective. Remember, your speech is about delivering an idea of great value to your audience.
Structuring Your Speech
A well-structured speech is key to delivering a compelling presentation. A clear, logical flow can help keep your audience engaged and make your message more impactful. Here’s an example of a commonly used speech structure:
- Introduction: The opening of your speech should grab your audience’s attention and set the tone for your presentation. Its main purpose is to answer the question, “Why should I keep listening to this speaker?”
- 3 Key Points: This is the main body of your speech, where you dive into your topic in detail. Break down your topic into no more than three key points and discuss each one thoroughly, using examples, anecdotes, or data to support your points, all in support of your one big idea. Use data sparingly. If you use data, make it big and dramatic. (Of course, you may need to adjust the number of points based on the length of your speech.)
- Conclusion: The conclusion should summarize your key points and reinforce your main message. It should leave a lasting impression on your audience and, if applicable, include a call to action. Remember, the last thing you say is what your audience will most likely remember. Make it powerful.
The structure of your speech must be flexible. Depending on your topic and audience, you may need to tweak this structure. Sometimes, meeting planners will make last-minute changes affecting the time you have to speak. The key is ensuring that your speech flows seamlessly from one point to the next, keeping your audience engaged.
Mastering the Techniques of Public Speaking
Public speaking is as much an art as it is a science. You can employ several techniques to make your speech more engaging and impactful. Here are a few to consider:
- Emphasis on the Main Theme: Always keep your main theme at the forefront of your speech. Regularly refer back to it to reinforce your message and keep your audience engaged.
- Use of Visual Aids: Visual aids can help illustrate your points and make your presentation more engaging. However, ensure they complement your speech and don’t become the main focus. Prepare as though you won’t have visual aids.
- Body Language: Your body language can significantly impact how your message is perceived. Maintain good posture, use gestures to emphasize points, and make eye contact with your audience to build rapport.
- Control Your Voice: Vary your pitch, pace, and volume to keep your audience engaged. Use pauses effectively to emphasize points and give your audience time to absorb information. Don’t pace on stage (Pacing is a common mistake made by speakers who mistakenly think a lot of movement equals a lot of energy. It doesn’t. Pacing wears out your audience and detracts from your message.)
- Use of Humor: Relevant humor can help lighten the mood and make your presentation more enjoyable. However, it should be used sparingly and appropriately to avoid detracting from your message. Don’t use humor for its own sake; use humor to support your message or leave it out.
- Storytelling: Sharing personal anecdotes or stories can make your presentation more relatable and engaging. Stories can help illustrate points and make your message more memorable. Practice your stories to ensure they don’t include unnecessary details. Speaker coach Patricia Fripp says, when telling stories, “Arrive late and leave early.” In other words, don’t include unnecessary back story or minute details. Don’t linger on a story after you’ve made your point.
- Audience Engagement: Involve your audience in your presentation to keep them engaged and interested. Ask questions, encourage participation, and respond to feedback. Online tools such as Mentimeter allow your audience to participate in polls, leave comments, and create word clouds. Of course, old-school techniques such as a show of hands or measuring popularity by applause are still relevant and effective.
- Practice on video, not in a mirror: Watch for unnecessary movements, hands in pockets, brushing your hair out of your face, filler words such as ah, um, you know, and lack of eye contact.
Remember, the key to mastering these techniques is practice. The more you practice, the more comfortable you will become with public speaking.
Overcoming Fear and Building Confidence
Fear of public speaking, or ‘glossophobia,’ is incredibly common. However, with the right mindset and preparation, you can overcome this fear and deliver a confident, impactful presentation. Here is how to conquer your fear:
- Preparation is Key: The more prepared you are, the more confident you will feel. Spend time researching your topic, planning your speech, and practicing your delivery.
- Know Your Audience: Understanding your audience can help reduce anxiety. Research your audience’s interests, knowledge level, and expectations to tailor your presentation accordingly.
- Practice, Practice, Practice: Practicing your speech can help you familiarize yourself with your material and improve your delivery. Consider practicing in front of a mirror, recording yourself, or presenting to a friend or family member for feedback.
- Focus on Breathing: Deep, controlled breathing can help reduce anxiety and calm your nerves. Practice breathing exercises before and during your speech to help maintain your composure.
- Positive Visualization: Visualize yourself delivering a successful speech. This can help boost your confidence and reduce anxiety.
- Do a Warmup: Try the University of Maryland’s Seven-Minute Public Speaking Warmup.
Remember, it’s normal to feel nervous before a speech. How you manage these nerves and channel them into delivering a powerful presentation is important.
To paraphrase the book consultant and editor Josh Bernoff, “Always treat the audience’s time as more valuable than your own.” Don’t make these amateurish mistakes when you’re in front of an audience:
- Don’t waste your opening: You have 10 seconds to grab and hold your audience’s attention. Don’t start with time-wasters like, “Good morning Cleveland!” or “Are you ready for [name something]? And never say, “I can’t hear you.” to encourage your audience to respond loudly.” Instead, start with a shocking statistic, a bold statement, a quick personal statement, an audience survey, or a problem for which you have a solution. Remember, your audience is thinking, “So what? Who cares? What’s in it for me?” and you’ve got to answer those questions right away, or you’ll lose your audience to their smartphones, the person next to them, a daydream, or some other distraction.
- Don’t pace on the stage. Move with purpose, such as when you want to make a point, change the subject, or deliver a dramatic statement. Don’t move for the sake of movement. Have a reason to move.
- Don’t go without a microphone: Trust me, you need a microphone. Sure, you may have a loud voice, but you might have people in the audience with hearing impairments or whose first language is different from yours. Only with very small groups should you go without a mic. Also, know where the volume control is for the PA in case you start to get feedback, there’s no sound operator, and you need to turn down the volume quickly.
- Don’t depend on visual aids: Use visual aids, including a slide deck, to support your speech. They should never be integral to your speech. What if something happens and they’re not available?
- Don’t use small fonts: If you use a slide deck, follow the 10-20-30 rule of PowerPoint. That’s no more than 10 slides, not more than 20 minutes long, and nothing smaller than a 30-point font. Of course, if you’ve been asked to speak for an hour, you must adjust accordingly but never use small fonts. Never put lots of text or data on a slide (that’s what handouts are for). Slides are for graphics and short, bold statements to support whatever you’re saying at the time.
- Don’t read your slides to the audience. Just don’t.
- Don’t reference anything technical: Don’t waste time mentioning things such as lights or microphones. “Gosh, these lights are so bright. I can’t even see you. Are you out there?” Don’t tap on the microphone (don’t EVER do that) and say, “Is this on? Can you hear me?” (Tech tip: Never tap on or blow into a microphone. If you must check one, snap your fingers in front of it.)
- Don’t say anything about your nerves: Referencing your nerves undermines your credibility. Don’t say things like, “I’m not used to public speaking. I’m so nervous.” Besides, that wastes your audience’s time. They’re interested in your content, not your personal issues.
- Don’t apologize: Don’t apologize for anything. Just don’t. Instead, get into your presentation right away so you’re delivering maximum benefit to your audience.
- Avoid long thank-yous: They’re polite to the person being thanked and rude to the rest of the audience.
Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Joining Toastmasters can provide a supportive learning environment for ongoing training. You can also practice and improve your public speaking skills.
- Learning Through Doing: Toastmasters provides a hands-on learning experience. You learn by doing, giving speeches, and fulfilling leadership roles.
- Feedback and Evaluation: Each speech you give is evaluated by your peers. This constructive feedback can help you identify your strengths and areas for improvement.
- Personal Growth: Toastmasters provides opportunities for personal and professional growth. You can develop your communication and leadership skills, build self-confidence, and improve your public speaking abilities.
- Networking Opportunities: Toastmasters clubs are made up of diverse individuals from various industries and backgrounds. This can provide ample networking opportunities and help you expand your professional connections.
Public speaking is a vital skill for all IT people, from the CIO to coders to front-line technical support staff. It can enhance your professional standing, boost your confidence, and open up new opportunities. With practice and the right techniques, you can master the art of public speaking and deliver presentations that inform, inspire, and influence.
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